Do you know how media, politicians, economics, and marketing control our brains?

Wire My Brain is a scientific forum for empowering an intellectual and behavioral revolution

  • Wire My Brain is about taking back our brains and applying the radical, new science of brain (neuro) plasticity and epigenetics, to take charge of life and our civilization
  • Wire My Brain is about providing paradigm-changing brain information to achieve personal success in business, finance, education, government, and civil society that works for the benefit of all
  • Wire My Brain is about becoming more highly effective by understanding the workings of the brains of others in order to collaboratively solve complex issues and secure a sustainable future

From DCM’s forthcoming book –

While it would be wonderful if it were true, it seems that our brains are not built to handle everything we would like them two at once. They can manage two tasks at a time, but only really do one well. Research by Eyal Ophir at Stanford University, confirms what organizational development experts, educators, and neuroscientists continue to discover: multi-taskers do a significantly worse job than non-multi-taskers at analyzing bits of input to filter out irrelevant information. “They’re suckers for irrelevancy,” said communication Professor Clifford Nass, one of the researchers. “Everything distracts them.”
They take longer than non-multi-taskers at switching between tasks and are less accurate. Concentration, focus, and analysis? Awareness goes missing.
Which of the following activities temporarily reduces IQ by 10 points?Brain out of order
a. Smoking marijuana
b. Watching a bad sit-com
c. E-mailing while talking on the phone
d. Losing a night’s sleep
According to a study by the Institute of Psychiatry at the University of London, the correct answer is C. Researchers studied 1,100 workers at a British company and found that multitasking with electronic media caused a greater decrease in IQ than smoking pot, losing a night’s sleep, or ingesting mind-numbing television. 43% of adolescents report that they typically use 3-5 devices, either for gaming, texting, listening to music, watching TV, or talking, at a time. 47% of adults read or write e-mail while talking on the phone, watching TV, or with music playing in the background.
Observing how multi-tasking is interfering with productivity, Intel is now helping its engineers “think better” by rescinding an old policy requiring that messages be answered within 10 minutes, which they concluded was blocking the “free flow of deep thought.” In Clifford Nass’s book, The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships, he reported that college students constantly distracted by media are seriously compromising their brain’s ability to focus and think. A professor at Stanford in communications, Nass says, “There is definitive evidence that those who multitask process information much worse than those who don’t. They are much less able to ignore irrelevant information and less capable of managing the information they do take in. And, even after they’ve put away the media devices, their brains still behave like they’re in multi-tasking mode.”
Not convinced yet? The state of constant effort that multi-tasking requires of our brains puts them into overload, causes a steady stream of stress hormones, and triggers a vicious cycle. Where we work hard at multitasking, we feel pressured, and (remember the addictive nature of dopamine) compelled to do even more.

With points only for consistency, multitasking test subjects are overall, significantly less effective at whatever they do, and we are no different. We can talk and drive a car, and we can do homework with our iPod playing and while checking Instagram, but under those circumstances the quality of all the endeavors will be seriously compromised. Dave Crenshaw sums up the reality of multi-tasking in the title of his book, The Myth of Multitasking: How “Doing It All” Gets Nothing Done.

Coming down off centuries of highs derived from authentic, dopamine-rewarding accomplishments of exploration and endurance, now, like the junkies we have become, we make ourselves ever sicker on lower-quality, cheaper drugs. We eat, spend, and entertain and stress ourselves, mindlessly pursuing any source of dopamine we can score. How do we get this money off our back?

As with cocaine and amphetamines, the withdrawal is not for sissies. When work, travel, family responsibilities, exercise programs, commutes, homework, email, tweets, texts, and internet or video play keep minds and bodies in motion at all times, it is dopamine that keeps the machine revving in the red-zone. De-toxing from dopamine is comparable to kicking a cocaine or amphetamine habit – only the addictive substance is different. Getting off the clearly identified street or prescription drugs may actually be easier.



by DC on November 30, 2015

in Brain, Exercise, Memory, Stress

Brain - hippocampusA pair of thumb-sized struc­tures deep in the cen­ter of the human brain are crit­i­cal for our abil­ity to learn and remem­ber. Thanks to their shape, each of them is called hip­pocam­pus — which means sea­horse in Greek. These brain areas have the unique capac­ity to gen­er­ate new neu­rons every day. In fact, recent human stud­ies have shown that there are 700 new brain cells in the hip­pocam­pus every day. Most of these neu­rons, how­ever, do not sur­vive. In their new-born (pre-mature) phase, they need a great deal of sup­port to sur­vive, grow, and become an active mem­ber of the hip­pocam­pal com­mu­nity of neurons.

Research shows that we have the capac­ity to grow new neu­rons above and beyond what is gen­er­ally pro­duced in our hip­pocam­pus and to make them become mature and strong within weeks and months.

The best way to gen­er­ate new hip­pocam­pal neu­rons is to exer­cise. In one study com­par­ing brains of two groups of mice, the group that was assigned to run­ning (lived in a cage with a run­ning wheel in it) gen­er­ated far more new neu­rons in their hip­pocam­pus than the group that was assigned to a reg­u­lar cage with­out a run­ning refill. Other stud­ies have shown that peo­ple who exer­cise reg­u­larly and are phys­i­cally fit have a much big­ger hip­pocam­pus. The more you walk, the big­ger your hip­pocam­pus will get and the less would be your risk for devel­op­ing Alzheimer’s dis­ease. One study showed that walk­ing one mile a day low­ers the risk of Alzheimer’s dis­ease by 48%.

Recent research has also pro­vided infor­ma­tion about how hip­pocam­pus can grow even with­out gen­er­at­ing brand new neu­rons. The small pre­ma­ture neu­rons that are born every day have the capac­ity to grow taller, larger, and stronger by get­ting the right nutri­tion, plenty of oxy­gen, a mol­e­cule called BDNF (Brain Derived Neu­rotrophic Fac­tor) and stim­u­la­tion. Some of the ways we can mature and nour­ish hip­pocam­pal neu­rons include eat­ing a Mediter­ranean diet that includes olive oil, salmon and other food that are high in omega-3 fatty acids, and nuts. Omega-3 fatty acids are also avail­able as DHA and EPA sup­ple­ments. My recent research, pub­lished in Nature Reviews and ref­er­enced below, showed that higher blood lev­els of these impor­tant fatty acids, which are the build­ing blocks of neu­rons, is asso­ci­ated with larger hip­pocam­pus size, bet­ter mem­ory, and a much lower risk of devel­op­ing Alzheimer’s disease.

The fas­ci­nat­ing new neu­ro­science dis­cov­er­ies have pro­vided com­pelling evi­dence on how other sim­ple lifestyle inter­ven­tions can also grow the hip­pocam­pus size. Stress reduc­tion and med­i­ta­tion, for exam­ple, have been shown to sub­stan­tially expand the vol­ume of hip­pocam­pus. Treat­ment of sleep apnea, with using a CPAP machine, is another way you can grow your hippocampus.

Learn­ing a new lan­guage or chal­leng­ing one’s brain by learn­ing new facts is yet another way to grow the very part of your brain that is crit­i­cal for our abil­ity to keep your mem­o­ries alive for a life­time and stay sharp as we get older.

Unfor­tu­nately, hip­pocam­pus can shrink as eas­ily as it can grow. Some of the ways to quickly shrivel it within months or years include stress, anx­i­ety, untreated depres­sion, obe­sity, uncon­trolled dia­betes, seden­tary lifestyle, eat­ing junk food, and con­cus­sions. Each of these neg­a­tive risk fac­tors have been asso­ci­ated with a smaller size hip­pocam­pus and a higher like­li­hood of devel­op­ing Alzheimer’s dis­ease in the future.

In sum­mary, for the first time we have solid sci­en­tific evi­dence that we all have the capac­ity to grow the part of our brains that shrinks with aging and makes us prone to devel­op­ing Alzheimer’s dis­ease. A big­ger hip­pocam­pus can pro­tect us against demen­tia symp­toms in our 70s and 80s. These excit­ing new dis­cov­er­ies should empower all of us to be proac­tive in keep­ing our brain healthy today and to ward off Alzheimer’s dis­ease decades later.


Article by Dr. Majid Fotuhi, chair­man of Mem­o­syn Neu­rol­ogy Insti­tute, Med­ical Direc­tor of Neu­roGrow Brain Fit­ness Cen­ter, and Affil­i­ate Staff at Johns Hop­kins Howard County Gen­eral Hos­pi­tal.


906744_408771329222589_1856285586_oBy Donna-Christine (D.C.) McGuire
There is one Jekyll and Hyde brain chemical that if understood and used intentionally could dramatically improve life on this planet, for everyone. In the dark about dopamine? It’s an opioid cousin of cocaine and amphetamines, and with similar addictive rewards. Dopamine regularly shows up as an accomplice in times of chaos and great misery. In healthy quantities it is a powerful ally and essential to our survival. Misused, it is a remarkably unscrupulous pusher of mind – meth.
Recent neuroscience shows that dopamine can be a major culprit behind our addictions to overeating, worry, violence, conflict, and dangerous risk-taking behavior. Unknowingly, it’s often the motivation for some of our most puzzling, counter-productive, and horrific actions. Frequently, dopamine is the answer to questions like, “What was I thinking”, and “Why did I do that?”
The Drug, Made Between Our Ears, that Runs the World

False Assumption: Our behavior is at the mercy of circumstances.
Fact: Our reactions are largely driven by neurochemistry, especially dopamine, the feel-good neurochemical, naturally manufactured in our brain.

• Dopamine is the Animal (Mammalian) Brain’s pleasurable reward for eating, procreation, taking risks, novelty, confrontations, competition, anger, or fear, related to survival.
• Dopamine is also the body’s indiscriminate reward for consuming sweet and fatty foods, porn, gambling, extreme sports, quarrels, aggression, and violence (including bullying shootings, terrorism, and war).

A simple, non-scientific knowledge of dopamine, and a few easy management tips offer potential new solutions to complex personal, political, business, and social issues. No prescriptions, trainers, special equipment, or degrees in neuroscience needed to make significantly healthier, happier, more successful choices going forward!

Looking for those dopamine management tips, and solutions to some of life’s most puzzling questions?  Stay tuned!


Chilling, historically true, and way too familiar, Goering’s strategy has been imposed on the masses forever. Finally humanity has an epic alternative for ending the devastation of armed conflict.
Neuroscience has discovered that fear is rewarded with the naturally occurring, brain chemical, dopamine, and that we humans have a predisposition to dopamine addiction. With this knowledge, and the will to manage our dopamine cravings, we’re prepared to call the bluff of leaders who would drag us into unwanted wars, and put an end to eons of enormous, needless suffering.

Click on the tag “Dopamine”  for more insight about this powerful force in our lives, and how to harness it for the benefit of all.



BoredMost people are just not comfortable in their own heads, In fact, most would rather be doing anything, even possibly hurting themselves, rather than doing nothing or sitting alone with their thoughts, even for a brief time!
During several of Professor Tim Wilson’s experiments at the University of Virginia and Harvard, participants were asked to sit alone in a room at a laboratory with no cell phone, reading materials, or anything else, to distract them, and to spend up to 15 minutes – depending on the study – focused on their own thoughts.
Afterward, they reported finding it difficult to concentrate and that their minds wandered, though nothing was competing for their attention. On average, the participants found the experience unpleasant.
The researchers took their studies further. Participants were asked, “Would they rather do an unpleasant activity than no activity at all?” The results show that many would. Participants were given the same circumstances as the previous studies, with the added option; that of also administering a mild electric shock to themselves by pressing a button.
67% of men in the study gave themselves at least one electric shock during the study’s 15-minute “thinking” period. By comparison, six of 25% females shocked themselves.
What would you do?



October 23, 2015

Quiz Which of the following light up our Animal Brains with a dopamine rush? ___ threat ___ novelty ___ worry/stress ___ sex ___ money ___ competition ___ ringtones ___ video games ___ gambling ___ amphetamines ___ cocaine ___ heroin ___ nicotine ___ sugar ___ fatty foods ___ organic fruits and veggies ___ risk ___ conflict […]

Read the full article →


October 23, 2015

                                                                                                                                         QUIZ                                                                                                                                                                                                                                                                                                     Will Work for Dopamine!      ___ You are uncomfortable or bored if you have to go for an hour without checking your phone, listening to music, or turning on the television, computer, or gaming device ___ You cannot remember the last time you got through any meeting or social interaction without looking […]

Read the full article →


October 23, 2015

www.themorelifeseries “Only Donna Christine McGuire could combine neuroscience with humor, heart, and passion. I could listen to her talk about dopamine for hours. Dopamine? Yes, the brain thief, the reason we will tolerate human suffering and make bad decisions. It’s also one of the chemicals in the body that keeps us alive, gets us out […]

Read the full article →


October 21, 2015

This Friday, October 23rd, from 4:00 -5:00 in a video interview with Donna-Christine McGuire – Find out what’s happening in our brains that causes us to be addicted to worrying, overeating, risky behavior, and violence! There’s one tyrant of a brain chemical that if we understood it and learned how to use it, would improve […]

Read the full article →


October 6, 2015

“The entire brain weighs three pounds (1.4 kg) and so is only a small percentage of an adult’s total body weight, typically 2%. But it consumes 20% of all the energy the body uses. Why? The perhaps oversimplified answer is that time is energy. Neural communication is very rapid — it has to be — […]

Read the full article →